Group 3

Million Dollar Vax impact

The Summer Foundation was the proud promoter behind the Million Dollar Vax competition that received over 2.7 million entries in October. The aim was to increase the rate of vaccination nationally to reduce the burden on our healthcare systems and reduce the risk of infection to the most vulnerable in our community including people with disability. The campaign targeted regions with low vaccination rates.

Million Dollar Vax broke records with the highest number of unique entries over 4 weeks for any competition ever held in Australia. Australia saw a 9.8% increase in first dose vaccinations in October. Early estimates indicated that 4% (800,000) Australians were influenced by Million Dollar Vax to get their first vaccination. We are looking forward to the final results of this research and an economic analysis of the costs and benefits e.g. impact on our health, wellbeing, healthcare systems and productivity.

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